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[Chinese shoes Network - Brand Dynamics] in Chinese sportswear market battle, Adidas (stores) (Adidas) are catching up Nike (stores) company (Nike). This production of sports shoes and hoodies German manufacturers said, the fourth quarter sales in China increased by 12%, the annual increase of 27%. Because Reebok (Reebok) brand impairment of 265 million euros, Adidas ? 272 million loss in the fourth quarter of last year (about $ 353 million), in this context, the performance can be described as a bright spot in China. At the same time, US manufacturers Nike sales in China declined, China's domestic sportswear brands are issues continue. Nike "destocking" key Adidas China strategy is to extend beyond the brand shoes and sportswear. Currently, Adidas is restructuring retail stores, each store will allow focus on specific market segments, such as basketball and other sportswear, as well as teen clothing and casual apparel. "there will be no large and universal shop." Adidas Greater China general manager, director of high-Skyline (ColinCurrie) said that the next two years, Adidas will launch subdivision counters in mainland China stores in 7000, provide professional products to attract backpackers and even fashionistas. According to market research firm Euromonitor statistics, in China the scale of 148 billion yuan (23.8 billion US dollars) in the sports apparel market, Adidas currently holds 11.2% of share, accounting for 12.1 percent of Nike. For a long time, Nike Chinese market has been dominant, but in the quarter ended November 30 of last year, Nike Greater China sales fell 12%. 12 at the end of last year, Nike executives said, in an effort to solve the inventory problem, intends to expand the size of existing stores, create high-end products. Adidas has been digging sportswear manufacturer in Europe and America is the first expansion in China's garment enterprises, but these companies are facing competition from European and American casual apparel retailers. The latter includes the Cheap foamposites for sale United States, Gap, as well as Spain's Zara brand InditexSA. Meanwhile, the Chinese sports and cultural development is very slow, unable to catch up with the rapid expansion of sports apparel. Sports equipment manufacturers difficult to sell higher-margin apparel and sports equipment in China. In addition, since the 2008 Beijing Olympic Games after ordering too many products, China's domestic sportswear brand stalled in subsequent years. All these explain why the Adidas goods prepared many retail outlets in China, are its NEO brand red stovepipe jeans, fashion cloak and button collar gingham shirt. "respected fashion Adidas in China seems to have tasted the sweetness." Shanghai consulting firm ChinaMarketResearchGroup senior analyst Roy (JamesRoy) said that most Chinese people do not wear sports clothes, they seldom exercise. High Skyline says Adidas has from the Swedish fashion company Hennes & amp; recruitment MauritzAB and the Spanish Zara and other retailers. Adidas also by region will be more "personalized build" Chinese mainland stores offer those products for different climates and customers. For the same series of new rivals, Adidas NEO is also accelerating the development of its product line. This series of casual clothes aimed at young city often high Skyline said, and compared to any other brand, adidas casual sportswear to build its speed faster. Adi tighten inventory management In addition, adidas is tightening inventory management. Skyline High, said the whole Chinese market, Adidas is analyzing sales data its franchise partners and overseeing order situation, which can be done in less than 90 days to make the product off the shelf. about 7,000 home stores in the Chinese market, only 10% of Adidas all. High Skyline said, in order to convince the franchises to new variation, Adidas will be the first to make a change in the Direct stores. The company is Wuhan pilot plan. In Wuhan, five years ago, it looks exactly the same five Adidas store, has now been transformed into Cheap air jordans for sale stores for different groups of people, whose objects include basketball players and those just looking for a fashionable hoodie customers. The company spokesman said sales at stores last year, an increase of these 80% (over the previous year). (Chinese shoes Network - the most authoritative and most professional Footwear News)adidas recently exposed the new color of NMD, which brought , "Legion Ink" . The color matching ink blue as the main color, has been a durable color choice, modern style modeling brings a full retro flavor. And the upper shoe uses a striped blue mesh upper, blue ink with a unique black three bars and woven material shoelaces, the color design for Adidas is a new attempt. Unfortunately, the release date has not yet been announced, and is only available for sale in the summer. 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The first stage is the Navy Palm, can be interpreted as blue palm leaves, but it is true, the shoes used to do the old mill based on the navy blue, this is pure white palm leaf pattern, palm leaves and the Vans Logo logo. As you can see, is now not only after the standard of using Van Doren words, even in the name of the founder insoles also write line. The photographer also commendable choice this pair of shoes are taken on in a bush, palm leaves and shoes on echoed. WeChat scan code, share share to WeChat sweep! Open the page after clicking on "share" button like (1) share to micro-blogIn the afternoon, Stoudemire came to the Nike store to meet with consumers. "Here, I hope every love sports friends can enjoy Nike sports sinks, and have fun."." Stoudemire and see the store waiting for consumers, seems particularly excited. Then the three pre selected consumers to star challenge, to create the highest value of 80.1cm, skipping bounce 262 points and 8 seconds numerical fast leg, although they are not professional athletes, good performance are also eager to get stoudemire. Even in a poor state, did not wake up under the condition of three Nike+ demo Stoudemire let fans feel inspired to bring happiness and great movement. Stoudemire finally sent Nike+ signature shoes and photos for the winning consumers, encouraging more consumers to join the movement and feel happy.Supra Society Mid 2012 holiday new color debut, 2013-12-08 22:43:12 Supra's popular spokesperson Terry Kennedy's personal signature shoes Supra Society Mid recently rel Cheap foamposites for sale eased two new color matching. The first shoes with wine red suede material to build, with orange and white decorative details of vulcanized soles, extraordinarily passionate; another shoe is based on black suede shoes, with purple details and lining design, low-key and elegant. The shoes of the two shoes are printed with the name of Terry Kennedy initials TK logo. It is reported that these two shoes are now on the Supra official website.& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] China sporting goods industry in crisis is an indisputable fact. The first article in this series has been the financial data from the point of view of the status of the industry of the sort. Clear inventory, optimizing channel structure presumably will be the main theme of the last two years. But after the completion of these two sports brands are able out of the shadows? We are skeptical. After all, the sky changed! After the first two years of rapid expansion, the domestic sporting goods market has shifted from a seller's buyer's market, in this era of oversupply, product sales more dependent on timely cater to consumers. Thus, faster supply chain seems to be a bright road. However, this road is flat or zigzag? We of two. ordering system reform to speed up the supply chain sporting goods listed generally divided into similar seasons, each season-to-market process, but different starting and ending time. Anta, for example, time to market: in the first quarter to early January; the second quarter by the end of March to early April; the third quarter to the end of June early July; in the fourth quarter to the end of September early October. Accordingly, the order will be held four times a year, it held some time in the previous six months to launch new products every quarter. Generate ordering system from the wholesale model. Resellers (channel) needs ago quarterly sample products before deciding the next single, the distributor of brands on order to organize production, the production o cheap foamposites f complete matched to the terminal sales. Currently, the sports brand on the domestic market (including Nike and Adidas) models are used mainly wholesale sales, so ordering system will continue to exist for a long time. From the left, we can see part of the order will be occupied before and after 70 days or so. Can shorten the time of this stage now, the difficulty is not small, but some brands are making efforts to:? Adidas last two years are presented in the earnings report, to its "Clover" and "NEO" two sub-brands made fast fashion brand, the product cycle goal shortened to 60 days, and the two brands of supply chain integration experience, vigorously shorten its professional sports products (Adidas Sports Performance) to market cycles. In order to improve the efficiency of ordering and Adidas are implementing virtual ordering tool (Virtual Sell-in Tool). Adidas claimed in the earnings report, the tool enables Adidas comprehensive display of all product samples to distributors who can and distributors from online orders; on the one hand this tool can speed up the time to market (savings held in line entity under orders of the time), on the other hand can reduce the cost of the sample showing. Adidas expects 2013 to popularize the system to the world 60% of distributors. If the distributor can sit at your computer at any time according to their own sales orders or Tuibu single, which obviously can greatly shorten product launch cycle. But the interview, we find that this system is not popular in mainland China. Li Ning in ordering institutional changes seem more practical. According to its earnings report revealed that on the basis of retaining the original model on order, Li Ning upgrade the enterprise planning system and market data analysis system, based on both launched a rapid response SKU product lines and the best combination of (A +) product. Li Ning, the company claims, by rapid reaction product line, distributors can replenishment for some hot models; in different areas of the marke Retro jordans for sale t after the data analysis, the Li Ning to the regional distributors SKU recommend ordering the best combination of products, such products composition more in line with local consumption habits, so that the distributor's sales more smoothly. Li Ning, the plan to build a kind of "inertia best-selling SKU replenishment orders + + rapid reaction products," the dominant retail subscription model. We believe that although the distribution system in the form of the decision ordering the inevitability, but ordering patterns can be changed through innovative ordering methods to achieve the purpose of shortening product life cycle is not impossible. Ordering is a core part of the supply chain, after the impact of changes arising from the link ends is bound forward conduction, the front is a product design and development, backend manufacturing. We found that the product design and production point of view and can not be separated, especially from the perspective of shortening product cycles, the impact of both its consistency. simplify the design and production to accelerate supply chain I do not know if you have not noticed one detail: Nike and Adidas products in recent years increasingly simple form, and color trends fan. Footwear products from the point of view, looks more and more close, fabric applications are converging, but more and more rich color. Basketball shoes, for example, the former stars have a different endorsements exclusive sneakers, these shoes styles, technology applications are also different. And now, the stars are more like foot shoes. This phenomenon has been some industry insiders agree. We interpret this phenomenon from four perspectives: first, many styles of development needs the support of new technology, and in the context of the global economic downturn, increased R & D investment is clearly uneconomic; second, whether active or passive, consumers of technical pursuit has turned digital experiences by the physical experience, which also proved why Nike and Adidas increase Cheap jordans online air jordan 11 blackout for sale d R & D efforts to digitization, such as digital products NIKE +, NIKE Fuelband, ADIDAS miCoatch and other emerging ; third, in the Chinese market, strong purchasing power and the older part of consumers goodbye to basketball, football and other basic sports, began to get involved in outdoor sports and outdoor brands thereby causing the rise affected, Nike and Adidas positioning to young, rich colors tend not difficult to understand; fourth, minimalist design makes production more difficult to drop, to shorten the production cycle means to accelerate the supply chain reactions. enhance the versatility of the material, reducing SKU complexity, this seems to be the consensus of the sports brand. One to save production costs, and secondly to accelerate the reaction speed of the supply chain. throughout the supply chain information sharing? Hard! Many people suggested that poor information is one of the main supply chain unresponsive. We quite agree with this statement. Examples of sporting goods industry due to the exchange of information arising from the loss of numerous poor. But how to make a smooth flow of information, this is a broad question, we can only try to do some of the discussions. For now, the infrastructure of information communication between brands and the terminal is not bad, most of the sporting goods retail shops have information systems. As long as brands like, information retail terminals can be faster feedback. The key is to establish an effective feedback system and feedback information analysis and processing capabilities. Li Ning stressed the importance of feedback and data analysis in its 2012 earnings report, and said: The Group is starting to build a leading retail business model to adapt effective supply chain and logistics support systems to enhance rapid response capability. This description and Adidas in the supply chain strategy is very similar expressions. Visible, rapid response supply chain seems to be a way out of sports brands. The rapid response supply chain is not only limited to between brands and terminals, we believe, is the key to the supply chain between manufacturers and brands accelerated. We do this a guess: OEM manufacturers to see the brand's real-time sales data, so that it can discover which products are coming out, and which products are unmarketable, thereby adjusting production strategies, best-selling models to produce more, produce less slow-moving models. Such a state is clearly to make the production and marketing more efficient and significantly reduce inventory risk. Academic to say that this is the MRP procurement model to VMI procurement model change. But this pattern forming short time is difficult, because there are too many difficulties, we summarized in one sentence: information flow, capital flow and logistics three streams not harmonious. While watching difficult, but a bright future is attractive, so many brands are leading to retail (terminal information in real time throughout the supply chain, resulting in positive synergy) business model transformation. And Direct, is clearly the fastest in the form of information penetrating. Direct expansion to accelerate the supply chain? Premature Direct and distributors, each have pros and cons, which one is better not jump to conclusions. However, the speed of the flow of information that is more dominant Direct. The past two years, Nike and Adidas are two sporting goods giants are vigorously promoting its Direct business Direct business accounted for 16% of Nike's reached, Adi higher than 23%. But it is worth mentioning that the Direct business accounted for two brands in China are lower than elsewhere in the world. Visible on the Chinese market, Belle, Bao Sheng, RLT and other large distributors remains the dominant industry. In our view, at least give the supply chain to accelerate Direct brings the following advantages: a more direct and rapid feedback; 2 By facing consumers, brands can more accurately grasp the market, and thus more effective. arrangements for production; 3. Direct business can carry out all aspects of ordering, logistics, store selection, personnel management role play exercise; 4. Direct can build a better brand image (flagship stores, concept stores), but also quickly clear inventory (discount stores, factory stores). Domestic sports brand Li Ning is the highest proportion in Direct (22%), which may make its supply chain to accelerate more smoothly. Because of the huge investment, operation and management capabilities for enterprise requirements, Direct business sports brand has always been the challenge, in addition to Li Ning, the other domestic sports brands in this regard is still in the trial stage, the business accounted for more than small. Direct business growth will be a long process, and accelerate the supply chain is a response to industry crisis of medium-term strategy, so expect the growth of direct marketing services to accelerate the supply chain is not realistic, more efficient collaboration and distribution provider relationship is the key. In the eyes of many industry analysts, Anta's growth is higher than Li Ning, Anta dealer ranks mainly because most of them are his own and culture, there is a high loyalty, ease of control. We might be able to understand this: the more obedient distributors, supply chain reaction sooner. Adi 2008, 2009 channel reconstruction planning purposes it is in this, when it cut a lot difficult to manage dealers, to support a number of more cooperation dealers. We believe that although Direct business model may be more conducive to speed up the response speed of the supply chain, but the movement is far from mature products Direct business, it now appears, to optimize more practical cooperation with the dealer. Transition direction: Accelerating Supply Chain In the study, Nike, Adidas and Li Ning's strategy formulation, we believe that the retail-led business model will be the future direction of sports brand's transformation. In order to more quickly meet consumer demand, sports brands have to speed up the response speed of the supply chain optimization products simultaneously. Supply chain must accelerate to pull time from every aspect of the product life cycle which, while ordering, design and production is the most central of the three links. At this stage, through reform and optimize the design and production of the order system to accelerate supply chain is feasible, but the information sharing and expand Direct both ways is not yet mature, feasibility is not strong. (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partner: Apparel IT & nbsp;)Date: 2016-6-21 fan commissioning editor: Lebron James -Zoom Soldier 10The 2015-16 season NBA finals seventh great battle ended, the final victory over the warriors won the complete reversal of the knight. We came together to see that the stars in the finals had crossed those beautiful shoes in the game.NBA Miami Miami star LeBron James has almost superhuman stamina, the game often show in high-altitude operations, explosive dunk box skill, let the fans crazy, and look forward to if there is what kind of performance in the dunk contest will be James, and every year close to star weekend when reporters are asked whether to participate in the annual James this may be a slam dunk contest, cold rice fried to James stand, then announced that will never participate in the slam dunk. "It's over," James said. "I'm getting older. There were times when I wanted to slam dunk, but I had a few injuries at the weekend of the star race, and I didn't want to risk further injury.". "LeBron James, who won the slam dunk championship at the McDonald's all American star race in 2003, doesn't seem to be able to see James's performance in the slam dunk contest. 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