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& nbsp; & nbsp; & nbsp; Adidas, Europe's largest sporting goods manufacturer in the world's second-largest sports brand. Reebok, the second-largest sporting goods maker after Nike and Adidas in the world's third largest popular sports brand. Recently, both formally unite --- August 3, adidas announced a price of $ 3.8 billion merger with Reebok industry. The main intention of this combination is directed at their most important competitor Nike, Nike's challenge to US dominance in the industry. This configuration will produce exactly and how kind of impact on the sports brand's future development pattern, this remains to be the test of time, but Nike and Adidas both world's most popular sports brand development and marketing strategies history indeed there are many places worth We went to learn. & nbsp; & nbsp; & nbsp; Adi: In the Olympics as a stage & nbsp; & nbsp; & nbsp; 1928, when company founder Adi Dassler, for participation in Amsterdam? Olympic athletes sewing start first pair of sneakers, Adidas's history is closely linked to the Olympics together --- at least three times more than the official supplier of Olympic qualification, at the Athens Olympics, Adidas to all 28 sports The 26 provide equipment. In fact, it is such an international sporting event for the Olympic Games Adidas provides the best platfor Cheap jordans online air jordan 11 blackout for sale m for display products quality, it is also characteristic of this marketing achievements later Adidas. & nbsp; & nbsp; & nbsp; Adi Dassler and his successors have only one conviction:? To provide the best products for athletes, allowing them to better results. And like the Olympic venue of this international inspection of product quality is undoubtedly the best base. Globally, Adidas's marketing strategy is mainly adopted a strategy and world-class sporting events closely, and signed an endorsement deal with the project team and the gold medal athletes, carry out mutually driven brand strategy. In fact, for the sporting goods company, the Olympics, the World Cup, NBA, gold medalists and so influential and reputable endorsements huge way itself is the best form of publicity. Although Adidas, which owns a number of well-known athletes as a spokesperson, but the company's sponsorship activities focus was more biased in favor of large global sporting events, sports organizations and teams, such as the Olympics, the European Football Championships and the World Cup. This strategy allows adidas to link themselves with the most exciting event together. This emphasis on individual athletes sponsored practice the difference is in the hope of success and a model for the performance of athletes outside the arenas of the latter Cheap jordans online to a greater extent. In addition to the World Series, the Adidas also sponsors national and regional teams around the world. It is sponsored national football teams Germany, Spain and France, AC Milan and Real Madrid football club teams teams, the New York Yankees baseball team and the San Francisco 49ers football team. Team spirit is the center and its numerous fans where the pursuit of life, which sponsors the team to establish contact with customers to promote their brands to provide a unique opportunity. & nbsp; & nbsp; & nbsp; rely on this set of marketing mode, Adidas in the 1960s and 1970s can be described as thriving. & nbsp; & nbsp; & nbsp; However, the 1970s, Adidas did not realize that the movement of civilians has become a trend, or to focus on professional sports shoes. Since the failure of the market and competition situation of underestimation of the expected sales, Adidas status has been challenged, and finally be replaced by Nike in the late 1970s. & nbsp; & nbsp; & nbsp; Nike: pyramidal image promotion strategy & nbsp; & nbsp; & nbsp; Nike originated in 1962, pioneered by Phil Knight, at that time? named "Blue Ribbon Sports" in the 1970s officially changed its name to Nike. 1980 accounted for about 50% of US market share, initially over Adidas sports shoes in the United States take the top s Cheap foamposites for sale pot in the industry. Since then, Nike introduced a proactive marketing activities, signing top athletes, and create a "just do it (JustDoIt)" slogan. & nbsp; & nbsp; & nbsp; much of the 1980s and 1990s, professional athletes are like a hero worship, so Nike has invested heavily, please successful, attractive products of well-known athletes endorsement, take a pyramid image promotion strategy. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. The number of top athletes is least, but has a strong radiation. Athletes for the use of products that do more than a propaganda Nike, but only the most successful Nike. Nike has a word, the secret of business is for the athletes to produce high-quality shoes, let them go in the fashion front, other people will follow the market to follow. & nbsp; & nbsp; & nbsp; 1984, Nike and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, and in an unprecedented courtesy --- use Jordan's name on the Nike sports shoes. The total value of Jordan's total of up to $ 1 million per year. The price is five times Adidas or Converse out of the price. Both companies believe th Cheap foamposites for sale at Jordan, but it is a product spokesperson, no one thought he would become a market strategy and the entire athletic footwear, apparel core production lines. "Fortune" magazine has been published in an eye-catching reports that it was the financial situation of Nike, signed such a contract it is a big mistake. Results have proved that this contract is a "victory" of the transaction, which is largely thanks to Jordan, he exceeded many people's expectations. Influence Jordan Nike is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, Nike running shoes to be taken of the circle, a big issue in the United States just became popular basketball. Almost overnight, if not from the sales point of view, high-end basketball shoes, Nike has become the dominant product. & nbsp; & nbsp; & nbsp; In addition, Nike's first "ambush marketing strategy." According to advertising experts believe that the effectiveness of advertising does not depend on how much advertising spend, NIKE often big advertising before and after the Olympics, people mistakenly think that this is the Olympics advertising. 1996 Atlanta Olympic Games, NIKE has not become TOP partner. But it's in the Olympics park, rented a parking lot, built a theme park, please sign star went to a show, while car cheap foamposites rying out various activities, the results of which had become the biggest winner, the American people believe that it is the Olympic Games sponsor.Air Jordan 3 GS always will encourage around the globe every athlete and offer the best products as glorious task. Nike is the movement with the language. Thirty years on, the company has always been devoted to create the opportunity to indicate ego for each and every one. Nike knows: only using advanced technology to produce the best products. Thus since always, Nike spent lots of manpower and material options for development and the introduction of products.Jordans 3 Retro For Women are of technology of brought some sort of revolution to sports. When using the technology to produce your shoes can well safeguard the athletes body, in particular the ankle and leg, prevent its sprain when do strenuous exercise, reduce the affect the knee and dress yourself in. The air cushion technological innovation once pushed on shoes is rather popular. Average consumer as well as professional athletes to this couldnt put it down, phil knight co-founded a company called "Blue Ribbon Athletics supplies company,and they are on hot selling on our Cheap 2017 Jordans website. : in our Nike Hachi retro debut report, this spring, NIKE series of shoes released, are retro desig Retro jordans for sale n as the main axis. And the launch of the Nike Dunk AC Vintage shoes, shoes with suede as sole to design, such as Nike Blazer.html" target=" _blank" 〉 Blazer like glue, create a retro style, one of the elements of street fashion collocation also believe that this season. March 2011 release. [page] subtitle #e# Vans California wash new releases Stussy x Timberland Loafers gray comments on last article: "Vans California wash new" published the next article: Stussy, x, Timberland, Loafers grayas a few years ago the popularity of 27.5/650b wheel diameter, 29 inch wheel group fans earlier advocated the idea began to become manufacturers and consumers of the creed, they want a larger wheel diameter of the product. As a matter of fact, 26 inch wheel group is nippori Xishan, 29 inch specifications in forest road off-road, all terrain mountain cross-country projects is becoming more and more on the gas, but hard tail cross-country, Xc, short ride swim in 29 inch specifications still has the advantage. 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